Sara Burke

Netflix: Entergalactic Movie Launch

Role: Creative Director, Content Design

A launch campaign for Entergalactic that introduced a new “vibe board” format—using motion-driven aesthetic cues like fashion, sneakers, and street art to attract audiences beyond traditional plot-led promotion. As Creative Director, I developed the concept and led execution end-to-end, translating cultural signals into a distinct, scroll-stopping discovery experience.

Netflix: Heartbreak High Show Launch:

Role: Creative Director, Content Design

A discovery-driven launch for Heartbreak High that introduced and tested a new VibeBoard format—using bold color, pattern, tone, and provocative visual cues to reflect the show’s energy. As Creative Director, I led the concept and execution end-to-end, combining dynamic motion and talent-driven assets to create a brand-new, distinctive and high-performing product experience.