Beats By Dre: Queen of Queens

Role: Creative Director, Writer

A 360 campaign for Beats by Dre celebrating Serena Williams as the “Queen of Queens,” launched during one of her final appearances at the US Open across broadcast, social, and seeded product.

As Creative Director and Content Designer, I led the concept end-to-end—from creative strategy and campaign development through execution—shaping the narrative, directing the creative vision, and driving hands-on production across channels. I wrote the script, developed campaign messaging and social storytelling, and partnered across design, production, and brand teams to extend the idea into high-performing social content and limited-edition merchandise.