Netflix: BRand Radio Sports

Role: Creative Director, Writer 

A first-of-its-kind radio campaign for Netflix designed to reach non-members in markets where audio outperforms digital, especially across LATAM.

As Creative Director and Content Designer, I led the campaign end-to-end, shaping the creative strategy, overseeing production, and managing execution across casting, recording, editing, and final delivery. I wrote a series of fast, character-driven spots—from love-line formats to stitched fan storytelling—that highlighted product value and catalog variety in a clear, entertaining way, with concepts tested and optimized for engagement and performance across regional audiences.