Netflix: Kids & FAmily Playlists

Role: Creative Director, Content Design

A first-of-its-kind playlist experience for Netflix Kids & Family, grouping episodes from across the catalog around themes kids love to watch on repeat, from dinosaurs and princesses to music, math, and bedtime.

As Creative Director, I co-created the format and led the creative end-to-end across 10+ playlists, including trailers, artwork, visual identity, scripts, copy, footage, music, sound, and edit; the format tested strongly and became an ongoing Netflix Kids & Family experience for years after launch.