Beats By Dre Olympics Campaign

Role: Creative Director, Writer

A 360 Winter Olympics campaign for Beats by Dre featuring athletes including Lindsey Vonn, Shaun White, Zhang Hong, Jamie Anderson, and Kevin Rolland—using light and motion as metaphors for distraction and focus to tell a unified story of rising above the noise. As Creative Director and writer, I ideated the concept and led execution across athlete-led social films and influencer seeding, translating performance, pressure, and resilience into a cohesive brand narrative.

Beats by dre: Olympics

Role: Creative Director, Writer

As Creative Director and writer, I ideated the concept and led execution across athlete-led social films and influencer seeding, translating performance, pressure, and resilience into a cohesive brand narrative.