Netflix’s Racionais MC's: From the Streets of São Paulo

Role: Creative Director

A Promax Gold-winning lyrical video for Netflix’s Racionais MC’s: From the Streets of São Paulo, designed to introduce the influential Brazilian hip-hop group to a new audience by putting their politically charged lyrics at the center of the creative.

As Creative Director, I originated the concept and led the Brazilian creative team through development, edit, and final execution, creating a culturally specific campaign that earned Gold for Original Use of Music at the Promax Latin America Awards.