Netflix Email Program

Role: Creative Director, Content Design

Built Netflix’s email program from the ground up—scaling from 0 to 250+ campaigns across title launches, product features, and lifecycle moments—by defining the design system, content hierarchy, and end-to-end workflow. As Creative Director and editorial lead, I established a scalable framework (driving 79% self-serve execution) and introduced motion-driven storytelling, using testing to prove its impact over static creative.