Beats By Dre: Super bowl

Role: Creative Director, Writer 

A resourceful, low-budget campaign for Beats by Dre featuring Tom Brady, built from archival footage and original VO to create a three-part narrative across pre-, during-, and post-game moments. Originally conceived for social, the work’s performance drove expansion into live broadcast during the Super Bowl.

As Creative Director and writer, I led the concept, script, and end-to-end execution.