My Little Pony: Product VIDEO + GAme

Role: Content Designer   

A global, social-first campaign designed to position the brand as the destination for Fashion Week, bringing live runway access, street style, and designer moments to audiences at home.

As Content Designer, I led the concept and execution of an integrated microsite hub and cross-channel activations, including live-stream aggregation and interactive formats like “A Coffee With…” to drive engagement, awareness, and user acquisition. I also shaped the UX writing and content architecture across the experience, defining navigation systems, editorial hierarchy, headlines, and interactive content flows to create a seamless, socially native discovery experience across platforms.