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Sara Burke
Creative Director
Dude, where's my Hertz? - Tagline that got killed first round. It's fine.
Rental a car is seen as a secondary thought when traveling. We wanted to make Hertz top of mind by re-strategizing and rebranding it to be the company of choice for the millenial entrepreneurial-minded professional (phew). We created The Goldmember: a social personality + rental program that caters to the goals, dreams, and budgets of like-minded, young business professionals through promotion, detail oriented visuals for the car connoisseur, inspirational memes and a blog template.