Netflix: WWE Product Launch

Role: Creative Director, Content Design

A first-of-its-kind live launch for WWE on Netflix, defining how real-time content shows up across the product—clear enough to signal “watch live,” but balanced to sit alongside the broader catalog.

As Creative Director and Content Designer, I led the end-to-end system across homepage, search, and email, shaping the visual approach, UX patterns, and content strategy to introduce live viewing without disrupting the core member experience. I developed the messaging hierarchy, live-state language, navigation cues, headlines, and merchandising frameworks that helped users quickly understand availability and urgency while maintaining clarity, consistency, and discoverability across surfaces.