Netflix: WWE Product Launch

Role: Creative Director, Content Design

A first-of-its-kind live launch for WWE on Netflix, defining how real-time content shows up across the product—clear enough to signal “watch live,” but balanced to sit alongside the broader catalog. As Creative Director, I led the end-to-end system across homepage, search, and email—shaping the visual approach, UI patterns, and content strategy to introduce live viewing without disrupting the core experience.

Netflix: WWE Product Launch

Role: Creative Director

A first-of-its-kind live launch for WWE on Netflix, defining how real-time content shows up across the product—clear enough to signal “watch live,” but balanced to sit alongside the broader catalog. As Creative Director, I led the end-to-end system across homepage, search, and email—shaping the visual approach, UI patterns, and content strategy to introduce live viewing without disrupting the core experience.