Beats By Dre: SLS

Role: Creative Director, Writer

A 360 campaign for Beats by Dre built around Street League Skateboarding, launching new headphones through a high-energy social film that organically scaled into a broadcast spot.

As Creative Director and Content Designer, I led the concept end-to-end—from creative development through execution—shaping the narrative, directing the creative vision, and driving hands-on production across channels. I wrote the script, developed the social storytelling experience and supporting copy, and partnered across production, edit, and brand teams to extend the work from social into broadcast and live playback within the SLS arena.