Netflix: Astrology Homepage Activation

Role: Creative Director, Content Design

An astrology-driven merchandising experience that curates Netflix titles based on each viewer’s zodiac sign, pairing behavioral insight with cultural shorthand to create instantly intuitive recommendations.

As Creative Director and Content Designer, I led the concept end-to-end, shaping the narrative, UX writing, and cross-surface execution to translate a playful idea into a cohesive, scalable product experience. I developed the content hierarchy across the experience, including headlines, sublines, navigation systems, category naming, and merchandising copy, ensuring the storytelling felt clear, personalized, and native to the product while supporting discovery across multiple surfaces.