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Sara Burke
Creative Director
Netflix: I Am Georgina Show LauncH
Role: Creative Director
A 360 launch for I Am Georgina spanning print, box art, social, video, and trailer—expanding discovery beyond plot through fashion, glamour, and Y2K-driven aesthetic cues. As Creative Director, I led the concept and execution end-to-end, introducing a new VibeBoard format that translated cultural signals into a visually driven entry point and tested strongly across surfaces.