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Sara Burke
Creative Director
Netflix: Entergalactic Movie Launch
Role: Creative Director, Content Designer
A launch campaign for Entergalactic that introduced a new “vibe board” format, using motion-driven aesthetic cues like fashion, sneakers, music, and street art to attract audiences beyond traditional plot-led promotion. As Creative Director and Content Designer, I developed the concept and led execution end-to-end, shaping both the creative vision and the on-platform storytelling experience. I defined how the format would translate across product surfaces, crafting the narrative flow, visual hierarchy, and discovery experience to ensure the campaign felt native to the Netflix product ecosystem while delivering a distinct, scroll-stopping cultural moment.