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Sara Burke
Creative Director
Kenmore Holiday Social Campaign
Role: Senior Writer
A holiday campaign for Kenmore that reframed appliances as magical, gift-worthy experiences, told through a childlike lens and rooted in the craft of making a house a home. As Senior Writer, Creative Director, and Content Designer, I co-developed the concept and led scripting, social storytelling, and brand voice across the campaign and broader @kenmoreappliances identity. I also helped shape the content strategy and UX writing systems across social and digital touchpoints, defining messaging hierarchy, editorial structure, campaign language, and weekly content frameworks to create a cohesive and emotionally resonant brand experience.