Netflix: Black History Month Homepage Activation

Role: Creative Director, Content Design

A scalable cultural moments system for Black History Month that curated and surfaced relevant titles through dedicated collections across the Netflix experience. As Creative Director and Content Designer, I led the framework end-to-end, defining how culturally specific storytelling would show up consistently across product surfaces while remaining flexible enough to scale to other global moments and campaigns. I developed the content hierarchy, collection naming systems, headlines, sublines, navigation patterns, and merchandising language that balanced cultural specificity with clarity, discoverability, and consistency across the member experience.